Groupie redesign's logotype.

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[01] Redesigned logo
[02,04] Graphic creativities
[03] Paris Fashion Week pics
[05] IG creativities by JUANAN USERO
[06,07,08] Video and pictures of the process
[09] Logo printed on paper bag

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Groupie is a brand selling & renting fine vintage & high end designer items.

The owner is Marta Champán. She makes a very detailed search for items of clothing that are unique and independent, but which coexist with each other.

The intention was to capture this concept and reflect it graphically in the brand logo.